What is Vermouth & How to Serve It (Spanish Style)

Vermouth: the name alone evokes images of sunlit terraces, small plates of olives and anchovies, and lazy afternoons filled with laughter and conversation. Yet, despite its old-world glamour, many Canadians are still discovering the true joys of vermouth — especially when it’s served the Spanish way.

Today, we’re diving into what vermouth actually is, why Spain has perfected the art of serving it, and how you can recreate that magic at home.

What Exactly is Vermouth?

Vermouth is a fortified, aromatized wine infused with botanicals like herbs, roots, flowers, and spices. Originating in Italy in the 18th century, it quickly spread across Europe, finding a particular passion in Spain, where “el vermú” became a cherished ritual.

There are several styles of vermouth — dry, sweet (rosso), white (bianco), and more — but Spanish vermouth tends to focus on the sweet, red variety. Unlike the versions used in classic cocktails like the Martini, Spanish vermouth is often enjoyed neat or on the rocks, with just a few simple accompaniments.

Why Spanish Vermouth is Special

Spanish vermouth, especially those from Catalonia and Madrid, stands apart for its lush, herbaceous character and slight bitterness that begs to be sipped slowly. Many producers use a base of Macabeo or Xarel·lo grapes, infusing them with recipes that can include up to 50 different botanicals.

In Spain, “La Hora del Vermú” — vermouth hour — is a beloved tradition. Before lunch, friends and family gather for a glass (or two) paired with tapas like marinated olives, boquerones (anchovies), and potato chips. It’s not just a drink; it’s an experience, a celebration of community and flavour.

At The Daily Pour, we import Vermouth from the Catalonian winery, Mascaró. Their Vermut is unique in that it’s produced from wine made of the Parellada grape (rather than Macabeo or Xarel-lo).  Read more about it here: Siset Vermut

 

How to Serve Vermouth Like You’re in Spain

Want to bring that Spanish vermouth spirit to your next gathering? Here’s how to do it right:

Choose the Right Vermouth

Opt for a Spanish red vermouth, ideally one that leans slightly sweet with bitter undertones. Look for small-batch or artisanal brands that prioritize traditional methods and local botanicals. Siset is a great example!

Keep It Chilled

Spanish vermouth is best served cold but not ice-cold. Store your bottle in the fridge and pour it over a large cube or two of ice when serving.

Garnish Thoughtfully

A simple garnish makes all the difference. Think orange slices, lemon twists, or even a green olive. Avoid overly complicated additions — the vermouth should shine.

Pair It with Tapas

Small snacks are essential. Classic pairings include marinated olives, Iberico ham, cured anchovies, and potato crisps drizzled with olive oil. The saltiness and fat play beautifully with vermouth’s bittersweet complexity.

Find more tapas pairing ideas here.

Final Sip: Vermouth is a Vibe

Serving vermouth Spanish-style isn’t just about the drink; it’s about the atmosphere. It’s about slowing down, savouring flavours, and connecting with people around you. Whether you’re on a Toronto patio or your own living room, a glass of Spanish vermouth instantly transports you to a sun-soaked plaza in Barcelona.

At The Daily Pour, we’re thrilled to offer boutique vermouths that capture this spirit beautifully. Explore our curated collection and elevate your next gathering — vermouth style.

Shop Boutique Vermouths Here | Contact Us for Business Inquiries